while drudge undoubtedly posted this as yet another illustration of green hypocrisy (see past culprits al gore and live earth). the next jump he'll want you to make is that climate change is bogus or that nothing should be done to stop it because all of these eco-crusaders are burning fossil fuels like there's no tomorrow.
i agree with part of this argument although i'd make a distinction between folks like branson and those like gore. i'd call the hypocrisy exhibited by a richard branson, greenwashing. he's taking a stance on climate change in general, then assuming all of his ventures (virgin galactic? ZOMG WTF) take on a green shade. flying jets on 20% biofuel, empty, is not going to solve the climate crisis.
al gore, on the other hand, is actually engaged in activism on a day-to-day basis. flying around is something he needs to do to get this message out. even the more hardcore peakists (heinberg, kunstler, etc.) all have raised issues with continuing to use commercial flights. quoth heinberg:
I fly to educate both general audiences and policy makers about fossil fuel depletion; in fact, I’m writing this article aboard a plane en route from Boston to San Francisco. I wince at my carbon footprint, but console myself with the hope that my message helps thousands of others to change their consumption patterns. This inner conflict is about to be resolved: the decline of affordable air travel is forcing me to rethink my work. I’m already starting to do much more by video teleconference, much less by jet.so there you have it, to educate folks, right now, we need to travel. as the availability of cheap fuel declines, we will simply fly less. i think (hope) that al gore understands this. branson on the other hand, is an idiot, but drudge takes it one step too far.