In short, [sustainable development] is a "metafix" that will unite everybody from the profit-minded industrialist and risk-minimizing subsistence farmer to the equity-seeking social worker, the pollution-concerned or wildlifeloving First Worlder, the growth-maximizing policy maker, the goal-oriented bureaucrat, and therefore, the vote-counting politician.if you try to please everyone, you please no one.
here's an image from the article depicting the complex relationships between consumption and environmental harm considering explicit north-south disparities:



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